Inbound Marketing Executive

We are on the lookout for an enthusiastic Inbound Marketing Executive to join our growing team and help us fulfil our mission. You will be the one executing our inbound marketing strategy including lead generation, blogging and SEO.

You will:

-Create and execute multi-channel marketing campaigns leveraging content, social, SEO and email marketing campaigns to drive customer acquisition-Optimize marketing automation and lead nurturing processes to improve conversion rates across our KPIs-Create monthly reports containing a robust description of monthly activities, suitable advice, actionable recommendations and a clear summary of performance against KPIs and metrics-Uncover what drives Lodgify website leads to sign up, guided by data-driven insights, relevant A/B tests and qualitative & quantitative user studies-Analyze and optimize top landing pages within the CMS platform (Hubspot). Work with acquisition team to develop A/B test for campaign specific landing pages to achieve conversion goals-Explore new strategies and opportunities related to your role

Requirements:

-Around 2 years experience in online marketing and knowledge in at least two of the following specialities: content marketing, email marketing, social media marketing and SEO-Possess a strong interest in market research analysis-Understand and enjoy working with large amounts of data in Microsoft Excel to identify important trends-Proven experience and confidence using tools like Google Analytics, Hubspot, SEMRush, and Optimizely-Strong project management skills and ability to manage cross-functionally-Experience creating video content would be advantageousHTML, CSS, and Adobe Creative Suite hands-on experience is a plus-Ability to speak and write in English and Spanish or any other European language fluently and idiomatically-Graduate of Marketing, Advertising or any number-driven specialities

Also you are:

-Highly analytical and able to get into the weeds of identifying an issue and developing an action plan to solve-Creative, data-driven with strong problem-solving skills-Detail oriented and able to meet timelines-Excellent communicator with good interpersonal skills-Ambitious, curious and eager to learn

...and you have a winning attitude that complements the driven-yet-balanced demeanor of our marketing team!

What you can get from us:

You’ll receive a competitive salary, meal vouchers, private health insurance. We really care about personal growth and you will have plenty of opportunities to learn with us. By joining us, you'll become part of Lodgify's friendly international team made up of more than 16 nationalities! You'll also get to enjoy our team events and playing table tennis or foosball in our bright office in the center of Barcelona.