Content Strategist

PlayGround STUDIO is our department dedicated to generating content for brands. We want to serve as a lever for all those who want to impro

Barcelona, España Barcelona España

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PlayGround STUDIO is our department dedicated to generating content for brands. We want to serve as a lever for all those who want to improve the environment they live in, which brands also play an important part of it too. We are rethinking advertising. We are rethinking branded content. We are rethinking the way brands talk. It’s not only about the product, it’s about interesting and relevant content. We seek for conversations. Not just “go and buy”. To do this we are looking for a creative and inspirational person that shares this point of view and understands brands as part of our daily life. The video editor task is to translate scripts and ideas into audiovisual pieces for social media.

Responsibilities:

A deep understanding and knowledge of branded content storytelling.Create a strategy depending on the client briefing. Participate in the creative briefings.Help the creative team depending on the strategy. Define target and content.Research on the competency and market tendencies.Optimize in a strategic level the publishing creativity.Facebook and Google Analytics.Define strategy in investing on targets. (Connected with the digital campaign managers).Facebook repotings.Elaborate the publishing strategy for branded content. Preferred Qualifications:

Expert in Social Media digital advertising and digital strategy.Experience analyzing data and market research.knowledge in new tendencies in digital communication. Knowledge in Facebook and Instagram community management. Expert in Facebook strategy. Knowledge in Facebook Analytics. Key Capacities:

A deep understanding and knowledge of branded content storytelling.Entrepreneurial creativity.Sharp analytical mind.Excellent communicator able to engage and win people for ideas and strategies.Solid and flexible planner and organizer.Excellent team worker.Great networker.Full professional proficiency in Spanish and English in writing and speaking.

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