Xavi Esteve Front End Developer & UI Designer

Curriculum Vitae
Microformat friendly
31 July 2012

A microformat friendly CV is available at xaviesteve.com/webcv

A strong technical education and a passion for creativity, design and good taste. Passionate, enthusiastic and hard worker. Enjoy working in a team, sharing ideas and knowledge and learning from feedback. Realistic and Optimistic. Stress and deadline-proof. Willing to make a difference in a challenging environment.

Name: Xavi Esteve

Job Title: Front End Web Developer and UI Designer

Website: xaviesteve.com

Portfolio: be.net/xaviesteve


Date of Birth: 1986

Address: North West London (Jubilee line)


Front End Web Development

Clean code, Usability, Accessibility, organic SEO, understanding and application of progressive enhancement and graceful degradation, Information Architecture.

HTML5, XHTML, CSS3 (including Twitter Bootstrap, Blueprint, 1KB grid, other CSS frameworks and Emmet (former Zen Coding)),

Up to date with the latest HTML5 and CSS3, XML/RSS as well as old table-based HTML for emails.
JavaScript and jQuery framework, MVC JavaScript (AngularJS), Sencha & PhoneGap, AJAX and several Web Service Protocols (SOAP, JSON…), microformats.

Exposure to high-traffic websites and scalability.

Software: Sublime Text 2, Google Chrome, GitHub…

User Interface Design

Wireframing, designing and prototyping of user interfaces and interactive website design for high scaled complex systems while focusing on usability, clearness and intuitivity. Complete understanding on user behaviour and User Experience backed with real testings.

Table-less cross-browser hand-coded 100% valid CSS2-3/XHTML (following W3C standards) to ensure the best formatting and the fastest code possible in IE6-9, Firefox, Opera, Safari, Chrome and iPhone. Theme design for several CMS and blogs (Wordpress). Multivariate/split testing.

Software: Adobe Fireworks, Adobe Photoshop and Adobe Flash.

Back End Web Development

PHP4 and PHP5 (MVC, OOP programming) including several CMS, Wordpress and Flourish framework (a bit of CodeIgniter); elemental ASP.
Database management (MySQL, Oracle, MSSQL, Access), cPanel.
Apache (including cURL, mod_rewrite and other modules), IIS server administration/setup and knowledge of several public Web Services (APIs) interaction and protocols (REST, SOAP, etc.) for the most popular services (Twitter, Google Maps, Amazon, OpenID, Facebook…).
Code optimization, scalability and debugging. Web security (SQL Injection, XSS…).

Software: Sublime Text 2, Panic Coda, Adobe Dreamweaver and FirePHP.

Online Marketing

Organic SEO expert in both white and grey hat techniques. Internet based marketing campaign setup, management, monitoring and optimization (Google Adwords and Facebook Ads). Deployed several online campaigns for companies with an increased lead conversion between 150% and 500%. Detailed regular reporting, analysis tracking and training on how to improve, understand and effectively manage online advertisement.


Open Source software licenses, basic legal knowledge.

Unix (HP UX) and GNU/Linux distributions console (Red Hat, Debian, Ubuntu, etc…).

Mac OSX, Windows XP/Vista, Windows Server, iOS (all at administration level).

SSH and FTP. SVN (console mode).

Agile software development (SCRUM). Advanced Microsoft Excel, Word and Powerpoint.

Professional translation from English to Spanish and vice versa. Specialized in Technology and Design.

Visual Basic 6, VBS, RegEx, Hardware maintenance and basic Cisco networking.

Familiar with documentation, reporting and time-tracking.

Software: PuTTY, WinSCP, Adobe Acrobat, Adobe Premiere, Cubase, Reason and Audacity.


Proficient: English, Spanish and Catalan.

Elemental: Italian and French.


  1. Aug 2012 - Present

    Lead Front-End Developer Fitbug London

    Managing the Front-end and UI technical aspects of the company. Full website redevelopment using HTML5, CSS3, OO JavaScript, jQuery, Handlebars.js (JS templating engine), Highcharts while reducing the website loading times by 500%. The website is fully responsive and uses a REST JSON API using AJAX requests and OAuth authentication to power the member's area. User Experience studies and planning as well as SEO optimization. iPhone/iPad app using PhoneGap/Cordova, Sencha Touch and ExtJS.

    Visit fitbug.com

  2. Aug 2010 - Aug 2012

    Front-End Web Developer and UI Designer Freelance London

    From initial project planning to fully functioning complex websites, I ensure my clients get cutting edge results, a strong online presence and long lasting results. I have worked for a variety of companies in London and worldwide. Most of these being UI/UX, web design, front-end development, graphic design (corporate identity, printed media), online marketing (SEO, PPC) and back-end coding (PHP/MySQL, Wordpress).

    Recent projects include:
    HelloPlan: A very challenging project in terms of UX due to the innovative buying process. During the User Interface wireframing process I decided for a very intuitive look, just the necessary elements and element positioning into the objectives, eliminating barriers to keep frustration levels to zero. Usability tests showed a very high user acceptance and very low frustration ratios for all of our main personas. Design of the site in Adobe Fireworks CS5. Also delivered a Branding Document specifying spacings, colour palettes, typography, styles, positioning, boxes, imagery, etc. so that the company's corporate identity can escalate nicely keeping the same look and feel, consistency and professionalism. Upon delivery I also got the role to develop the website using HTML5, CSS3 and JavaScript/jQuery. The client required IE7+ support so I approached progressive degradation.
    YouSellQuick: Wireframing, Design, Front/Back-end Development and careful optimization of UX, reaching an amazing stable Conversion Rate of 18% and great positive feedback from my client and his clients.
    Touch Financial: Development of the main website for the biggest online brokers company in Canary Wharf.
    SFP Group: UI/UX plan, wireframing, design and development of their website.
    LeadCover: Corporate Branding, Design and Development of a B2B business website focusing on a modern, clean and usable UI.
    Web design agencies: several projects for London digital agencies.
    Diamond laboratory: intranet scientific CRM for their employees.
    VentureWars: online multiplayer game heavily linked to the Twitter API.
    SEO suite: a custom suite of advanced automated SEO tools for a business.
    Open Source commitment: development of several Wordpress and jQuery plugins released with open licenses as well as a mobile/tablet front-end framework.

    See portfolio at be.net/xaviesteve or visit touchfinancial.co.uk, yousellquick.co.uk, helloplan.com, sfpgroup.com, akauk.com.

  3. Jul 2010 - Aug 2010

    Mid-Weight Front-End Web Developer LOVEFiLM London

    A challenging environment on a large scale multinational (one of the biggest entertainment companies in the UK) with multi-branded websites. Working to demanding deadlines on projects of all sizes and under constant development ensuring to deliver a fantastic customer experience and actively contributing to the team knowledge and skills through shared understanding of technology.

    Visit lovefilm.com, lovefilm.de

  4. Oct 2009 - Jul 2010

    Lead Front-End Web Developer Net Media Planet London

    XHTML/CSS, PHP5/MySQL, jQuery/JavaScript. Usability improvements, SEO and theme designs. Providing ideas and feedback on how to improve current and future projects.

    Visit netmediaplanet.com, pc-site.co.uk, pc-site.com

  5. Mar 2007 - Jul 2009

    Web Developer and Designer Agilent Technologies Barcelona

    A Fortune 500 company (scientific branch of Hewlett Packard). Developed, designed and improved several internal and external web sites for the company (main site had 20,000+ unique visits per month). Usability testings with clients from different nationalities.

  6. Nov 2005 - Feb 2007

    Front & Back-End Web Developer Rola Visons Barcelona


  • Jan 2005 - Present

    Development, Design and Marketing

    I spend quite a few hours a week just keeping myself up-to-date reading books, articles, tweets, news, tutorials and web seminars to keep myself in the loop of the latest market trends and technology resources as well as following closely the best web references (Jacob Nielsen, TechCrunch, Google Code, Dirson, 1stWebDesigner, CSS Tricks, Jeffrey Zeldman, ReadWriteWeb, The UX Booth, Smashing Magazine, I Love Typography, jQuery Blog, A list apart, Web Design Ledger and over 200+ more).

  • Sep 2006 - Jun 2009

    Computer Systems Administration Stucom Barcelona

    Web Development (XHTML, CSS, PHP, ASP), Database management (MySQL, Oracle, MSSQL, Access), Graphic Design (Photoshop, Fireworks, InDesign), CCNA Networking, Cisco Wireless Technologies, GNU/Linux, Windows Server, C, C++, Visual C#.
    Final qualification: 7 out of 10.
    Essay qualification: 10 out of 10 (a web 2.0 collaborative calendar).

  • Nov 2008 - Feb 2009

    Marketing Course EADA

    Final qualification: 8 out of 10.

  • Mar 2009

    Test of English as a Foreign Language (TOEFL iBT)

    Qualification: 112 out of 120.

  • Aug 2005

    Advanced Certificate in English Basil Paterson Scotland

  • Jan 2005 - Present

    Online courses

    PHP5 (OOP programming), AJAX & jQuery, Usability, Accessibility, W3C Standards, PHP & Web Security, Google Analytics, Regular Expressions.

  • Feb 2002

    First Certificate in English Cambridge University


Visit xaviesteve.com to see my personal website and blog.

Check my most up-to-date portfolio at the Behance Network (www.be.net/xaviesteve).

Connect with me on LinkedIn (www.linkedin.com/in/xaviesteve) or get in touch to read my professional references and recommendations.

Name: Xavi Esteve

Website: xaviesteve.com

Portfolio: be.net/xaviesteve