Programmatic Strategist

As part of the DDB Group, C14TORCE is a creative agency with headquarters in Barcelona. Working as an integrated agency, it represents the global account for SEAT and creates, develops and distributes all creative assets for 360 advertising campaigns, which are subsequently adapted to the local markets. With a network of offices across 10 different countries C14TORCE is a true 360° network and has full visibility of SEAT´s global communication needs.

We’re looking for a candidate that take all the available digital data. Using strategic and analytical skills, come up with clear, actionable insights that helps drives business goals. You will also help the project manager define and implement the programmatic and data driven process around SEAT programmatics teams. You will work closely with creativity, media agencies, datascientis, business and countries to develop efficiency strategies with high impact in business and the best way to ensure that we are able to measure and report back on new initiatives driven from insights.

Responsibilities

• Take responsibility and proactively identify opportunities to enhance the programmatic customer journey on all sites, considering external best practice and current and future trends• Align the campaign structure with planning and creativity team to adapt in a logical way to programmatic scope and best practice. • Conduct deep dive analysis (quantitative & qualitative), provide regular insight in all aspects of the programmatic user journey to pull out trends and reporting in the performance in order to improve the conversion rate of key customer journeys.• Define process to re-implement the way of doing programmatic in countries at scale, with a dmp approach.• Integrate advanced analytics models

Requirements:

• Data driven person • Curious about creativity impact in business• +3 years of full-time work experience in ad tech, advertising, or marketing• Programmatic expert• Client oriented • User centric• Advanced english level • Exceptional organization skills and ability to multi-task across various responsibilities, stakeholders, and topics; exceptional attention to detail• Open-minded, very flexible, positive; constantly curious about how things work and persistent desire to make things work better