The Mobile Ad Trafficker’s core role will be to traffic & maintain, Display, SEM, Social, and Video ad campaigns for Yoga Solo App. This includes targeting, testing creative, processing optimizations, and QA of all digital orders as assigned. The Ad Trafficker will work closely with the Head of Marketing, designers, and Product Manager.
Detailed Responsibilities:Implement and manage the delivery of Social, SEM, Apple Search Ads, display, and video advertising campaigns focusing on CPI campaigns. Ensure timely trafficking of campaigns, campaign performance optimization, troubleshooting, and reporting.Ensure that campaigns launch on time and are fully executed according to the insertion orders.Become a video ad ops subject matter expert (SME) leading both internal and external clients through the most efficient and cost-effective campaign deployments.Maintain proactive communications regarding account status across multiple account stakeholders including digital and Product management.Build strong troubleshooting acumen at the campaign, line item and creative level.Constantly monitor and improve internal customer satisfaction as it relates to successful campaign management and campaign performance (ROAS, conversion rate, CPI)Demonstrable experience with Social Ads, Admob, AdWords, SearchAds. Applovin, for User Acquisition campaigns.Assist with documenting, updating and maintaining ad specs, trafficking and workflow proceduresEnsure creative adheres to technical specifications, including testing and troubleshooting third-party adsAdditional projects and/or tasks supporting the digital marketing team.
Qualifications/Requirements
Bilingual English/Spanish (both written and oral) preferred, French is a Plus.Must have experience with Facebook Ads, Twitter Ads, Admob, SEM, Apple Search AdsFamiliar with various online creative formats (e.g., HTML5, Javascript, Flash, Rich Media)Must have at least 2 years of experience working with a Mobile publisher, digital ad agency, or equivalentMust submit a resume/CV onlineMust have a permit to work in SpainBased in Barcelona.