Marketing Automation CRM Specialist

Based in the heart of Barcelona, you will work alongside your Digital Marketing Team, tasked with the objective of developing and enhancing our Marketing Automation Tool (PARDOT) with our CRM (Salesforce)

Summary:The Marketing Automation CRM Specialist will play a critical role in Life Time Marketing, which is deeply rooted to Email Marketing Automated Activity. You will be responsible for research & detailed analysis of customer buying behaviors, development of CRM & Email Strategies, responsible for writing, designing and executing Marketing Automation campaigns to generate more MQL’s, SAL’s and SQL’s. You will also be responsible for delivering boardroom level analytical reports weekly to your team and CEO.

Marketing Responsibilities & Overview:Pardot is a very technical tool, so high-level technical skills are essential in this role, but it is also key and essential that you have a Marketing Mind. You need to have a creative marketing intuition, to be able to build and execute both technically complex and creatively fun and engaging campaigns for a diverse custom base:• Creation of Engaging, Creative, Professional, Fun and Effective Email Marketing Content for User Journeys & Automated Activity • Defining Content & Segmentation Strategies• Identifying Trends & User Behaviour Triggers & Opportunities• Scaling Growth of Database, Increasing Engagement & Reducing Opt Out • High level Advanced level of SEO experience• High level, experienced user of Google AnalyticsPardot Responsibilities:• Experienced Pardot Implementation• Visitor Tracking • Creation of Real Time Alerts• Lead Scoring & Grading – to learn the key online user activity and customer profile to enhance automation rules for higher conversion activity• Automation Rules – to know when to send leads through the funnel• Dynamic Content Creation & List Building – to ensure a continually improving and deeply personalised content plan for the different customers• Campaign ROI Reporting• Data Segmentation – to assist with data driven personalised content delivery• Building Personalised, Data Driven Visual Engagement Studio Funnels for the different buying channels• Training Skills to help sales team usage and continual improvement of Pardot• Creation & Design of Landing Pages & Forms with eye for Design, UX and CRO

Salesforce Responsibilities:• Understanding and Connecting Pardot & Salesforce Activity• Salesforce Administrator Skills to Create & Map custom fields between Pardot & Salesforce• Detailed Reporting & Dashboard Skills• Basic HTML experience to create Email Marketing Templates for Salesforce• Training Skills to help sales team usage and continual improvement of Salesforce• Experience with Salesforce ENGAGE

Qualifications• Minimum 5 years Marketing Experience• Minimum 2 Years Marketing Automation Experience (or Similar Platform)• Minimum 2 years Salesforce experience (or Similar Platform)• Outstanding Project Management Skills• Printing Industry Experience an advantage• NATIVE ENGLISH (with Spanish an advantage)

PERSONAL CHARACTERISTICS:• Strong individual contributor & Leader• Handle project tasks with minimal direction and supervision• Self motivated, Target driven, Highly organised and detail oriented

OFFER AND CONDITIONSFull Time ContractGreat Salary + Bonus – subject to experience

Extra Package Benefits:Spanish Classes (if required)Gym Membership