Lead Copywriter (Native English)

BCG’s Visual Services provides refined, comprehensive design solutions for our various business needs across the globe. We partner with BCG consulting teams and offer our broad expertise providing highly innovative and creative visual solutions by delivering compelling visual messages. Our team is comprised of designers, visual storytellers, and creative thinkers with multi-disciplinary backgrounds who leverage innovation, cutting-edge technologies and forward thinking approaches at a global scale. We have a global network of visual experts including our global design centers in India, Madrid and Atlanta with plans for future expansion.

Position Summary The Lead Copywriter is responsible for the verbal and textual content of these deliverables such as: • Translating creative ideas/ content into simple and easy-to-understand messaging through stellar storytelling • Working to a brief agreed with the client teams and in compliance with BCG standards • Edit content for grammar, accuracy, clarity, readability, consistency, and coherence.

Job Resonsibilities • Develop content and meet the copy requirements of the team: to write clear, persuasive, original copy • Responsible for generating stand-alone copy or text to complement visual concepts or original content, across communication platforms/products, like:- Websites, mobile apps, emails, social media, blogs - Articles & newsletters, Brochures, emailers, campaigns, Scripts for videos and case studies • Responsible writing, proofreading and editing content for all communication material • Partner with other team members to develop ideas that are on-brief and on-strategy • Work with design team to develop high impact marketing assets and campaigns • Submits ideas and discusses progress with the Head of the Design Studio and Project Leads before making presentations to clients • Interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels • Oversees campaign from concept through production to completion • At times, attends shoots to provide creative supervision and quality controls for third parties in the production process such as directors, photographers, illustrators and artists

Job requirements • Minimum of 8 years’ experience in a copywriter role • Desired experience at an international Ad agency • Solid understanding of Agency and creative process • Superior organizational and time management skills with a strong attention to detail • Great communication skills in order to maintain good relationships with clients and colleague • Continually drive for results and highest quality standards • Knowledge of the business or the consulting environment would be a plus • Bachelors/Masters degree

Key competencies • Submit a portfolio of creative work for review • Well-developed communication skills, including the ability to articulate creative concepts and rationale for client and team • Ability to work on multiple projects simultaneously excellent oral and written communication skills, organization and time management capabilities • Ability to think creatively and translate ideas into copy • Experience with content management systems and strong understanding of content work flows • Ability to develop new topics, research, and find a unique spin on existing topics and current trends • Aspiration for high quality, innovation and outstanding results • Ability to work independently and deliver high quality work within short time-lines. • Flexible and adaptable to changes • Good knowledge of MS Office Suite • Meticulous attention to detail and accuracy