Inbound Marketing and SEO Specialist

DEISER is setting up an outstanding marketing team and we're looking for a native English speaker (or bilingual Spanish-English speaker) passionate about Inbound Marketing principles that supports the development and execution of our marketing strategy, but also plays a critical role in determining that strategy. Working in collaboration with the rest of the Marketing, Services and Product teams this person will share responsibilities with existing team members in accordance with their strengths. The areas of responsibility for this person include content, SEO, blogging, e-mail, social media management to existing customer base, developing strategies and campaigns and increasing new client and overall retention, develop touch points and promoting additional services to our client base, email marketing, and general business development support.This person brings creativity, fresh ideas, enthusiasm and organization to the Marketing team, and works to continuously improve our department, products, services, and brand. This should also be a self-motivated person with initiative, impeccable organization, and attention to detail and have a strong desire to be part of an organization where you can make a positive, measurable impact on a daily basis.

Responsibilities:

• Conceptualize, execute, measure, and optimize inbound campaigns to drive awareness and demand generation on a global basis.• Collaborate with the content marketing specialist to create high-quality content based upon relevant high-value keywords• Manage the day-to-day operational aspects of campaign tactics, including but not limited to social media, blogging, e-mail, SEO, web content updates and the execution of automated marketing activities.• Work closely and collaboratively with team members across marketing, products and services to distill key value propositions, functionality, and benefits into product/service messages.• Engage and grow our social media presence on Facebook, Twitter, and LinkedIn, sharing quality content and interacting with followers.• Monitor, analyze and report on campaign and web metrics, as well as the web user experience.• Manage DEISER’s Mailchimp account and build, segment and maintain distribution lists and integrations.• Help to plan and organize for tradeshows and company events.• Create personas, understand segmentations, and be an expert on DEISER’s market positions in respect to competitors.• Assist with administrative marketing-related tasks and other marketing responsibilities and initiatives as needed.• Attend trainings, conferences, or other marketing-related and DEISER’s market related events on behalf of DEISER as needed.

Requirements:

• Degree in marketing (preferred), journalism, advertising, public relations, computer science, or another applicable field.• Native English speaking or C2 Level (CPE, IELTS 8+, TOEFL 115-120, Trinity 12). • 3 - 5+ years’ experience in marketing roles for a B2B brand (experience with software products preferred).• An advanced understanding of how the Internet and search engines work, as well as Pay-Per-Click Advertising and Search Engine Optimization (or must be a quick learner of these methodologies & practices)• Solid knowledge and understanding of key marketing principles and best practices. (and have a desire and ability to continue to develop these skills)• Ability and desire to develop and apply an understanding of DEISER’s products, services, industry, and competition in development of marketing materials and programs.• Proficient in using a variety of marketing tools (e.g.) Google Analytics, Mailchimp, AdWords, Adobe Creative Suite, marketing automation platforms, video editing software, etc.• Proven excellent communications in person and in writing with impeccable attention to detail.• Highly creative with a strong customer service attitude.• Experience creating collateral that condenses product capabilities into sharp marketing messages that address customer needs.• Experience in planning and producing strategic communications and presentation for both internal and external (customer) audiences.• Ability to thrive and work in a fast pace, dynamic team environment with a high degree of independent thinking and self-responsibility.• Exceptional organizational skills with ability to effectively and efficiently manage multiple concurrent projects and changing priorities.• Strong ability to execute and follow-through with a range of tasks daily.• Strong market research, analytical and critical-thinking skills.It's admired, but not required, if you also have: • Experience working with Atlassian tools (JIRA, Confluence, Bitbucket, HipChat, etc.)• Affinity for Service Design Thinking principles.• Basic HTML/CSS skills or ability to learn, WordPress experience is also a plus.

About DEISER:

We are an open, honest company, without hierarchies or bureaucracy, we are passionate about people and we are passionate and creative about what we do. We believe that the world is changing very quickly and together with it the way we do business, “The happiness of your customers is the direct reflection of how happy and involved are your employees”.We are all about develop smart add-ons and provide expert technical guidance of Atlassian tools to help companies to achieve their goals enhancing teamwork experience. Top Reasons to Work with Us:

• DEISER is a growing company that is making a difference in Spain at how we provide Atlassian focused services and software products (add-ons).• There are a lot of smart people to work with!• Career advancement (plenty of opportunities to take on additional responsibility with a growing company!)• Opportunity to work with some of the biggest names in Spain.• Opportunity to make an impact on Atlassian customer's (more than 60k around the world and growing every day).• Opportunity to travel to US and throughout Europe and Spain to attend several conferences and events, DEISER’s and Atlassian’s included (Atlassian Summit, AtlasCamp, Enterprise Day, etc..).