EU5 Strategy Director / Senior Planner

1) Overview

C14TORCE (C14) is a global agency, based in Barcelona and part of the DDBnetwork that was created to partner SEAT Automotive as their full-service agency.C14 was awarded the SEAT business in November´16 and went from an initial coreteam of 20 to 200 within 18 months. C14 works across every single touch-point forSEAT from Advertising to Brand Experience/Activation to Design and DealershipInteriors.

The spirit of C14 is entrepreneurial, fast paced and demanding. We´ve helped moveSEAT´s business to double-digit growth in 2 years and we have big ambitions to fulfilSEAT´s aims during the next 3-5 years.With this in mind we are looking for an experienced European Strategy Director /Senior Planner who has EU experience (EMEA, /EU/ North Europe/South Europe)and a global outlook when thinking about strategic planning.

2) The Role

This role requires a senior, seasoned strategic planner who works from a mediaagnostic perspective and believes in the power of integration and is collaborative innature. To this end, this role will act as a catalyst for change and both create andpromote cross-discipline opportunities at C14.This role requires multiple-market experience and understanding of Global / Localmarketing strategy, creative development and deployment. Culture differencesand nuances will be key, alongside understanding how to ensure key marketsadapt global strategy with relevance, clarity and original intent.

The role requires someone who is agile and sage in their strategic capabilities:

• Data, Knowledge and Insights• Research methodologies both qualitative and quantitative• Brand analysis and positioning• Strategy, Idea & Execution• Creatively intuitive to help guide and direct insight into creative development• Partner clients to promote clear and concise strategic support while aidingeffective brand planning that delivers clear ROI.• Influence upstream and downstream and hold their own in C-Suitemanagement environment• Has a passion for people, what makes them tick and always works from apeople-centric perspective.• A natural flair for leading, moderating and facilitating meetings, workshopsand strategic development forums.• Can deconstruct the strategic and creative process with rigour and aid clearand beneficial direction• Have a clear point of view creatively to help support and maximise creativeoutput.This role requires a self-starter, someone who can influence and guide SEAT & C14personnel and is comfortable being a conduit between SEAT and all C14departments while giving clear direction and inspiration along with way.The role demands confidence, maturity and someone who is sensitive to thecreative process while being commercially savvy.

3) Job Specification – EU5 Strategy Director / Senior Planner

This is a senior role with responsibility for C14´s strategic output across SEAT´s keyEU5 Markets, these include:• France• Germany• Italy• Spain• UK

Key requirements:

• Strategic influencer 8+yrs experience• European / Multiple-market Experience• Creative and Strategic Visionary• Media Neutral thinker• Integrated and collaborative in nature:• Ability to connect markets to Global strategy• Generate strong market relationships• Integrate key stakeholders across SEAT, C14 & Partners• Work across multiple channels with ease• Champion Strategy, Idea & Execution• People, Culture and Technology centric• Inspire at every meeting• Create a clear and tangible strategic direction for clientsand colleagues

Key deliverables:

• Partner with SEAT EU5 markets to elevate strategic thinking• Deploy global strategy locally, with insight and relevance• Ensure local market objectives are aligned with global KPI´s• Deliver creative excellence by ensuring SEAT EU5 markets deploy globalstrategy and supporting creative assets• Lead and promote cross discipline working within SEAT, C14 and SEATpartners: PHD, Google, Facebook, Spotify, Rebel Media and local marketspecialist agencies.• Be abreast of new strategic methodologies, partners and think-tanks toensure C14 is ahead in terms of trends and analysis.• Lead the change for true integration within SEAT & C14 across key markets• Work with Senior Management and C14 personnel to help realise C14 ´spositioning: Fearless Thinking & Creativity• Support the planning and strategy team in conjunction with CSO and GroupPlanning Director