Digital Marketing Manager

About the roleWe are currently looking for an experienced (3+ years) Digital Marketing Manager who:- thrives on being part of an international environment - is passionate about Madrid - loves language teaching, and more specifically, the Spanish language

This is a management position overseeing a team of 5 or 6 (permanent staff and interns). We are looking for an ambitious, organized and proactive professional who will understand our organization´s commercial objectives and be able to devise and implement a digital marketing strategy to ensure the desired results are obtained and drive future growth.This is a full time position with a contrato indefinido from day 1 and a competitive salary commensurate with experience. The successful candidate should be well qualified in Digital Marketing and eCommerce both in terms of practical experience as well as formal training.

Job description

• Design and implement the company’s overall marketing strategy • Apply SEO and SEM to effectively drive quality traffic to our digital destinations and assure that we deliver on our sales targets• Be responsible for all promotional assets related to lead generation• Management and oversight of social media channels and creation of campaigns to expand AIL Madrid’s reach and generate brand awareness/demand via social channels (Facebook, Twitter, LinkedIn, YouTube, etc.)• Generate all written marketing content and validate all content generated by the marketing team for webs, brochures, social media, blog, listings, etc.• Maintain/update of various company web sites (text and visual content) via Joomla, Wordpress, Magento and customized CMS• Design and layout printed brochures, client manuals, e-newsletters, e-mail marketing campaigns and other corporate communications• Oversee the design and produce print and web ads, posters, and Web pages• Management of web hosting: communication, billing, bandwidth/quota, and email accounts• Management and oversight of IT processes within the company

Requirements

• Master’s degree in Digital Marketing, Communication or related field required• 3+ years of relevant hands-on experience in a similar e-commerce and digital marketing role (team leader or above) including digital campaigns, SEO, SEM, social networking media, website as well as content management• Strong grasp of current online marketing trends, tools, strategies and best practices• Strong linguistic skills - minimum C2 in English and Spanish• Be able to lead any kind of marketing initiatives from concept to execution• Excellent writing skills – content creation and correction. • Ability to multi-task and prioritize multiple projects • Positive disposition and passionate about inspiring people to run and be active• Excellent attention to details• Passionate about international education• Strong desire to learn and continually improve• High achieving and resourceful self starter • Exposure to HTML code, Wordpress, and Magento ecommerce platform• SEM - Google adwords, Facebook, etc. • SEO - Analytics, webmaster tools, my business, etc.• Commercial with innovative ideas. Focus on cost management and revenue maximization• Cultural adeptness, dealing with staff and clients of diverse ethnicity, culture and language • Enthusiastic, energetic and imaginative • Approachable, outgoing and diplomatic

Other desired skills

• Blogging/video and photo creation• Experience with mailing campaigns via Mailchimp or similar platform• Knowledge of graphic design programs